How to achieve the right paint color? Case study: Benjamin Paints
In the world of manufacturing and quality control, achieving precision in color is critical. This article will guide you through the challenges and technological solutions in the field of color measurement, illustrated by the case study of Benjamin Paints.
Explore how advanced techniques and cutting-edge tools can significantly impact the visual perception of color, delivering results that meet the highest customer expectations.
Color defines everything around us, from our environment to the objects that surround us.
The earliest human paintings, discovered in caves in France and Spain dating back 20,000 to 25,000 years, suggest that humans have been engaged in the practices of painting and coating for thousands of years, accumulating profound knowledge over time.
Yet, this historical background doesn’t imply that the processes related to these materials are straightforward or easily applicable.
We often take for granted how challenging it can be to precisely identify the type of color shade used to paint objects.
To achieve the perfection of colors found in nature and that are pleasing to the eye, a well-conducted study and precise quality control are necessary.
Keep reading as we dive inside this fascinating and colorful field.

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What is paint?
What are the components of paint?
Modern paints require high-quality raw materials to achieve high-quality results. The main components used to produce paint include:
- Color pigments.
- Solvents that facilitate the application of the pigment on the surface.
- Resins that simplify the drying process.
- Various additives to improve properties such as contamination protection.

Photo by Canva Pro
What are the stages of paint production?
The manufacturing process may vary from one manufacturer to another, but the basic steps are the same, namely:
- Premixing the pigments with resin, required solvents, and additives to create an initial paste.
- Despite the use of solvents, some pigments are insoluble, so a dispersion step is required. This is done by either grinding the pigments in a mill or by means of a high-speed dispersion tank.
- Depending on the type of paint required, the paste is then diluted to the desired viscosity.
- Packaging the paint. This step varies from one manufacturer to the other, but the most common method used is canning.
What to say about the production of paint colors?
What we’ve talked about so far is how paint is made, but we haven’t mentioned how colors are achieved.
Generally, it all starts in a laboratory, where experts check the quality of the raw materials and create a specific formula for the color paint they want to produce. Then, the same experts carry out quality control throughout the production process to ensure that the formula has not been altered.
One of the most critical steps to guarantee that the desired color is achieved is by carrying out a color matching inspection.
How to get accurate and repeatable colors?
Color matching inspection is performed on the final product to ensure that the paint color matches the standard under different constant lighting conditions. This guarantees that the customer is provided with the desired result for their specific application.
It has an integrated camera which allows it to be perfectly placed on the measuring area while being clearly viewable on its digital display.
Quality control is not only for manufacturers, it’s also for paint suppliers:
The virtuous case of Benjamin Paints.

Photo by Benjamin Paints – Romania
Quality control tests are not only limited to manufacturers. On the contrary, suppliers can also perform them to ensure product compliance for their customers.
Through the example of Benjamin Paints, we see how careful color measurement and the adoption of advanced technologies can significantly enhance quality control for both manufacturers and suppliers.
Their commitment to customer satisfaction serves as a model to follow.
For example, one of our Romanian customers, Benjamin Paints has chosen our SAMA Tools name-brand Color Matching Cabinet to verify the paint colors they sell. They found this cabinet to be especially useful during their collaboration with major manufacturers, like Benjamin Moore from the United States.
In addition, because they offer products and services for interiors, they can benefit from the compact size of the SAMA Tools cabinet. These smaller dimensions allow for effective use both in the laboratory and on the production line, ensuring color accuracy for every customer.
Their strong commitment to customer satisfaction, paired with advanced SAMA Tools technologies, makes Benjamin Paints a standout in the paint industry.
Are you a paint manufacturer or supplier wanting to improve quality control?
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